My Work

Explore a small selection of the meaningful content I have created for clients and partners. These articles span a wide range of industries and services. Looking for something else? Contact me to learn more.

Content Marketing Articles

Thoughts on what makes content marketing work and the strategies I rely on to create meaningful content for clients.

ProFromGo • 5th June 2020

Connecting HubSpot to Databox for Better Insights

Over the past several weeks, the ProFromGo team has talked a lot about the different ways HubSpot helps you keep your marketing efforts organized. But who organizes the organizer? Any good marketing pro knows all of those efforts lead to a whole lot of metrics that need to be analyzed and shared with stakeholders. For ProFromGo, connecting HubSpot to Databox helps us make sense of all of those metrics, create meaningful reports and demonstrate the success of our internal marketing and sales effo

ProFromGo • 22nd May 2020

Content Marketing Needs to Keep Going

We live in uncertain times. No duh. I’m not talking about the platitude you’ve heard/seen/read from pretty much every company over the past two months. I’m talking to you—the marketing team members who are probably in the same boat I am. What the hell do we do now? How do you keep content marketing efforts going when you’re not sure what to say? By Saint Patrick’s Day, most of us were scrambling to pivot our strategies and messaging to reflect the situation every single person on the globe was

ProFromGo • 18th December 2019

How to Create Great Buyer Personas: Santa Claus is Coming Online

You probably have a pretty good idea about who your audience is, but how do you leverage that? With a little brainstorming, you can create a unique profile called buyer personas. These semi-fictional representations of your online audience guide everything from what you post on social media, the content featured on your blog and even the overall design of your company website. Your buyer persona should be based on trends you’ve witnessed in terms of who’s most likely to engage with your brand o

ProFromGo • 11th October 2019

Brand Storytelling with the Hero's Journey: Act III

Greetings, dear hero. You’ve made it to the final leg of your journey. If you’ve been following along with this series, you know we’ve taken our audience out of their ordinary world and into the special world of brand storytelling. Now it’s time to return our hero back to the ordinary world a little bit wiser than when she or he first started. If you haven’t read the first two installments in our Hero’s Journey, make sure to check them out first. Act I explores hooking your audience, while Act

ProFromGo • 7th October 2019

Brand Storytelling with the Hero's Journey: Act II

Welcome back, Brand Storytelling Hero! In our last post, we introduced the concept of the Hero’s Journey—a tried and true method of storytelling that you’ve seen in everything from Homer’s Odyssey to Star Wars to Harry Potter. If you haven’t read that first post yet, you can find it here. Here’s a brief recap. The Hero’s Journey begins in the “Ordinary World.” Think Tatooine or Number 4 Privet Drive. It’s where we first meet our hero, or in content marketing terms, our audience. At this stage,

ProFromGo • 2nd October 2019

Brand Storytelling with the Hero's Journey: Act I

Brand storytelling starts with creating a content experience your audience will love, but it isn’t as easy as posting to Facebook a few times a week, or even regularly updating to your company’s blog. That’s because audiences are looking for a longer experience. Folks want to immerse themselves in your brand and really get to know you. After all, they’re probably coming to you for answers or to solve a problem. But that’s easier said than done. As a content strategist, I help organizations thi

Cosmitto • 16th July 2018

Keep It Fresh: 6 Steps for a Successful Content Strategy, Part 2 –

In part 2, we’ll take a look at some more aspects of a successful content strategy to help make future efforts even better.

Cosmitto • 2nd July 2018

Keep It Fresh: 6 Steps for a Successful Content Strategy, Part 1

A robust site is crucial for any brand. This often leads to quantity over quality. For content marketers, that’s a definite no-no.

Cosmitto • 25th April 2017

Art of the Long Form: 9 Tips for Writing the Perfect Blog, Pt. 1

Maintaining a successful blog is more work than many realize. It's more involved than writing down a few points and hitting “Publish.”

Health Care & Clinical Research

Articles and interviews focused on contemporary health care issues and the pharmaceutical industry. Articles include interviews with industry leaders, hospital staff, and community activists. View more of my articles on the Highmark Health Blog.

Highmark Health • 19th April 2018

Evolving the Emergency Department: A Conversation with Dr. Thomas Campbell

When we think about our community, some common images come to mind. With more thought, we might add hospitals to our list.

Highmark Health Blog • 26th October 2017

Partnering to Prevent Bullying

Imagine being in the 7th grade again. The bus pulls up to your middle school, but you hesitate to get off.

InClinica • 14th August 2017

No Substitute for Experience: Senior Project Director Myra Frick

With so many CROS vying to manage worldwide clinical trials, bid defenses and sales pitches can be a headache.

B2B & Service-Based Industry Articles

From human capital management to custom tooling and grinding equipment, learning the ins and outs of various brands is crucial to creating quality content for their audiences.

Custom Tool & Grinding • 8th June 2020

5 Online Resources for Machine Shops

Even as most parts of the country ease back into normal life, a lot of us are still spending more time at home than we normally would. It’s all about using that time as productively as possible. Sure, we’re all champing at the bit to get production back up to full speed, but in the meantime, use your hours at home wisely. There are plenty of amazing online resources for machine shops that will help stay up-to-date, discover new innovations and maybe even teach you a thing of two. Here are just a

CTR Payroll Services • 30th March 2020

CARES Act Key Provisions for Small Business

On March 27, 2020, the President signed into law the Coronavirus Aid, Relief, and Economic Security (CARES) Act which includes many key provisions to assist small and mid-sized businesses. Here are some of the CARES Act key provisions that may have an immediate impact on your business.

CTR Payroll Services • 13th February 2020

Workplace Romance Do's & Dont's

Ah, it’s Valentine’s Day and love is in the air. For some reason, there’s a winged baby floating around your office shooting employees with heart-shaped arrows. Flagrant health and safety violations aside, this little cherub certainly needs a refresher on your organization’s workplace romance policies. So before you head off to that romantic candlelit dinner, wouldn’t you love to go over a few do’s and don’ts of workplace romance? We’ve said it before and we’ll say it again, when in doubt, docu

Meddlers • 15th May 2018

When It Comes to Business, Be Yourself

Your company's path to success will always be unique. If you ask Meddlers for our opinion, we’ll tell you: Be yourself!

Apex Magnets • 21st November 2017

Countersunk Magnets: From Purchase to Installation

Countersunk magnets come in two variations: all-magnet countersinks and POT magnets. Which is right for you?

Ascender • 19th September 2017

Coworking in Pittsburgh's East End

The East End has become one of the best places to grow your business. Whether you’re a lifelong resident of the ‘Burgh or a recent transplant, you know each neighborhood comes with unique offerings.

B2C and Retail Articles

Blog articles, interviews, and other content created for clients in various sectors, including entertainment complexes, day spas, plumbing, precious gems, and even magnets.