My Content Marketing Philosophy
I'm a formally trained writer, having earned my MFA in poetry writing from Chatham University in 2015. But what does poetry have to do with content marketing? Aside from a firm grasp on the English language, poetry has taught me the value of every single word. Every word needs to count and connect with its reader.
Writing also produces a need for research and discovery. One of my favorite aspects of content marketing is learning the nuances and
I take the same approach with my content writing and strategizing. Your audience wants to get to know you, they want to be sure your product or service is the right match for their specific needs. I help you acquire leads and generate conversions through engaging, informative, and entertaining writing—whether that's blog articles, email campaigns, white papers and eBooks, or just some solid web page copy.
My experience covers a wide array of industries, services, and audiences. Some examples include:
- Health Care and Pharmaceuticals
- Human Resources, Payroll, and Compliance
- Business Incubation and Consultancy
- Online B2C and B2B Retail
- Industrial Manufacturing
- Education and Nonprofits
- Literary Publishing
In addition to solid content writing and editing, I'm also well-versed all the other areas of content marketing that lead to an overall content strategy, such as:
- Email Marketing, Drip/Nurture Campaigns
- Social Media Marketing and Outbound Engagement
- SEO and Keyword Research
- Google Analytics
- Paid Search and Social Media Advertising
Feel free to explore some samples of my work or contact me to learn more.
Thanks for stopping by!